Phoenix, AZ – April 1, 2025 — Cordless.co, the advertising platform purpose-built for real estate, today announced the release of its Prebid Adapter, making it easier than ever for publishers to access Cordless’ aggregated demand from top-tier real estate advertisers. The adapter is now officially listed on the Prebid.org website and available for immediate implementation.
This new integration empowers real estate publishers to plug directly into the Cordless ecosystem by simply adding the Cordless bidder to their Prebid header bidding configuration. As a result, they unlock access to high-performing, real estate-specific ad demand without the need for direct sales or complex setup.
“We built Cordless to help real estate publishers unlock the full value of their audiences, and this new Prebid Adapter delivers on that promise,” said Darren Chausse, CEO at Cordless. “By making it easier to integrate with Cordless, we’re giving publishers a fast track to higher CPMs and better fill from advertisers who are laser-focused on the real estate vertical.”
For brands and agencies, this expansion means greater reach and scale across even more of the most trusted real estate listing environments—maintaining the same brand-safe, high-quality standards that Cordless is known for. Cordless continues to offer buyers full transparency, performance optimization, and custom audience targeting through its unified marketplace.
Key Benefits for Publishers:
- Plug-and-play integration via Prebid.js
- Instant access to premium real estate demand
- No exclusive contracts or sales obligations
- Full support from Cordless’ on-boarding and technical teams
Key Benefits for Advertisers:
- Greater reach across premium listing sites
- Real estate-specific audience targeting
- Quality controls and brand safety at scale
About Cordless
Cordless is the leading ad platform built for real estate. We help publishers grow revenue by connecting them with top advertisers who want to reach real estate specific audiences. Our marketplace is trusted by the industry’s leading brands to deliver quality, performance, and scale in one place.
For more information or to get started, visit Cordless.co or view our integration guide at Prebid.org.
