Representing 500+ Real Estate sites
Find solutions to your needs...
The Cordless suite of products addresses a diverse range of needs within real estate focusing on performance for Brands and increased user engagement and monetization for Publishers.
Media
Cordless powers the largest ad network within the real estate space giving Brands direct access to New Movers as they shop for a home
Toolbox
A full suite of customizable PropTech solutions driving increased engagement and user satisfaction for Publishers while creating highly contextual ad opportunities for Brands.
Audiences
Enables Brands to target Publisher audiences across multiple mediums like TV, Digital OOH and more while rewarding the Publishers for their contributions.
Retention
Stay top of mind when your existing book of business begins their new home buying journey. Stop losing clients.
Console
One place where Brands and Publishers can flight, manage and optimize all their campaigns and ad placements.
Local
Opens the world of real estate to thousands of local Brands by allowing them to manage their own campaigns directly.
Creating Solutions for...
Achieve the best results for your campaign through highly contextual advertising opportunities.
Power your site with cutting edge tools that increase user engagment and generate revenue for your site.
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Achieve your target CPFL through highly relevant and efficient marketing for retention and new business.
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Discover how our ToolBox can set your technology apart while giving your clients (and you) new ways to generate Non-Dues Revenue.
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Collaborate with us on cutting edge solutions for real estate from AdTech to PropTech.
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Our performance speaks for itself...
The Home Depot- Home Improvement
The Home Depot is the largest home improvement store in the country.
The Home Depot wanted to engage homebuyers for a flooring campaign and evaluate timing of the purchase against the homebuyer timeline.
The Home Depot partnered with Cordless to reach homebuyers engaged in the purchase process. The contextual nature of the network removed any need for additional data layers, opening up a larger overall audience to the campaign and providing for considerable success.
Cordless was one of The Home Depot’s top overall performers.
The Home Depot saw a $40.03 ROAS
Home Depot has expanded their efforts across the Cordless network and continues to see good returns on ad spend.
Purple - Mattress Company
Objective – Drive mattress and accessory sales by reaching New Movers.
Challenge – Purple was only advertising on search and social media and wanted to expand their marketing to a highly targeted audience.
Solution – Run a 3 month display and text link test campaign on our 150+ New Mover real estate sites.
ROAS was superior to other media investments and collaboration continued for 9 consecutive quarters
U-Pack - Moving made simple
Objective – Drive Quotes for only Long Distance moves from key hub locations at $20 per lead.
Challenge – Profitability on short distance moves was challenging and Upack was seeking a partner that could focus on long distance moves only where margins were higher increasing their ROAS for every dollar used.
Solution – Cordless leveraged consumers physical location and listing location to showcase ads only to users who were looking at properties outside of their current physical location. We targeting native as well as additional service placements on our calculators for a 3-month test.
After optimizing against CTR and leads by individual ad placement, Cordless was able to drop cost per lead to $14 which was $6 dollars below the ideal benchmark. Upack expanded budgets by 300x and has been running for 6 quarters.
Spring - MLS Software
Objectives
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Provide Spring clients with a better way to generate income
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Do so without increasing costs to Spring or clients
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Keep the platform safe from competitive ads
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Maintain site quality and user experience
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Grow revenue year over year
Spring (now part of Tribus) first launched with Cordless Media’s solution in August of 2017. In their first full month, Spring earned 373% more than their previous monetization setup. Spring saw an additional 91% increase in August of 2018 on top of the previous 373% gains in August 2017.
At the close of 2018 Spring had realized 303% more revenue in 2018 compared to total revenues in 2017. The trend has continued into 2019, with Spring seeing 127% growth compared to the same time in 2018.
Then, in 2020, a year many thought would be harsh on the industry, the Spring platform’s earnings far exceeded the years before. The partnership continues to this day.
