Cordless powers the largest network of Real Estate sites in the world
New Home Buyers spend on average $12k more than Non-Movers on goods and services
Our Audience vs. Average Index...
- Home Furnishings
- 433%
- Home Audio
- 1499%
- Lawn Equipment
- 583%
- Appliances
- 162%
- Power Tools
- 709%
- New Flooring
- 470%
- Plumbing
- 1328%
- Electrical
- 308%
- Winter Sports Equipment
- 1672%
RE Agents are a valuable consumer audience
Why Target Agents?
- Homes listed by Agents
- 92%
- Homes bought through Agent
- 87%
- Influenced choice of Lender
- 45%
- Need help with technology
- 48%
Visual Samples of Tools and Ads
Calculators & Widgets
Ad placements
Pay per click text link advertising seamlessly integrated into the home buying experience
Where Your Ads Will Run...
Companies are winning with Cordless
CTAM - Smart Moving
Objective – Help CTAM deliver new leads and subscribers for their cable operator members at an efficient cost per lead.
Challenge – Demonstrate value of Cordless Media’s custom CPC integrations across all sites and prove value toward long term partnership.
Solution – Run an initial 3 month pilot to evaluate performance against other CTAM partners by measuring lead volume driven to CTAM members.
Cordless Media’s custom integrations have performed consistently well and built a long-term partnership that has lasted 8 years and is now expanding.
U-Pack - Moving made simple
Objective – Drive Quotes for only Long Distance moves from key hub locations at $20 per lead.
Challenge – Profitability on short distance moves was challenging and Upack was seeking a partner that could focus on long distance moves only where margins were higher increasing their ROAS for every dollar used.
Solution – Cordless leveraged consumers physical location and listing location to showcase ads only to users who were looking at properties outside of their current physical location. We targeting native as well as additional service placements on our calculators for a 3-month test.
After optimizing against CTR and leads by individual ad placement, Cordless was able to drop cost per lead to $14 which was $6 dollars below the ideal benchmark. Upack expanded budgets by 300x and has been running for 6 quarters.
EverQuote - Home Insurance
Objective – Reach home buyers in market to buy with insurance options and secure new policies.
Challenge – Home owner policies have been more difficult to activate compared to auto. Everquote wanted a better way to reach home buyers since existing channels were underperforming.
Solution – Run a test across Cordless Media’s network in key calculator positions related to insurance to hopefully drive higher ROAS and policy growth for home insurance.
ROAS was superior to existing channels and the campaign has continued for 16 quarters.
One Technologies- Credit Monitoring
Objective – Drive paid credit monitoring subscriptions.
Challenge – One Technologies operates multiple successful credit monitoring brand but struggled to connect with home buyer audiences.
Solution – Run an initial pilot campaign to determine if Cordless Media can deliver an effective CPA via Text Links billed on a CPC model.
Cordless Media has successfully helped One Technologies achieve their target CPA among homebuyers over 8 consecutive years since the initial test.
