Phoenix, AZ — February 20, 2025 — Cordless Media, a leader in real estate technology and digital marketing, is proud to announce the expansion of its strategic partnership with Local Fiber, a leading marketplace and technology provider dedicated to empowering regional Internet Service Providers (ISPs). Together, they are launching an industry-first solution: household-level media targeting designed specifically for broadband availability.
This collaboration integrates Local Fiber’s extensive broadband footprint data with Cordless Media’s innovative advertising platform, allowing ISPs to deliver highly relevant ads directly to potential home buyers and renters. This groundbreaking solution ensures that consumers receive tailored information about internet speeds and services available at their specific address—without requiring the exchange of personal data.
Revolutionizing ISP Consumer Engagement
Cordless Media’s platform empowers ISPs to communicate with potential customers at the household level by providing relevant messaging about internet services available at their exact address. This precision targeting ensures that ISPs can engage with consumers during critical moments in the home-buying or renting process.
“We’re excited to deepen our partnership with Local Fiber to deliver this groundbreaking solution that addresses a long-standing challenge for broadband providers,” said Darren Chausse, CEO of Cordless Media. “Historically, our broadband clients have been constrained to inefficient zip code-level targeting, leading to significant ad waste and inefficiencies. Our platform offers household level precision, enabling ISPs to maximize their advertising impact and connect with the right audiences at exactly the right time”
Driving Growth for ISPs and Enhancing Consumer Experience
With over 500 real estate publishers in its network, Cordless Media’s platform reaches millions of home buyers and renters during their shopping and moving journey each month. By aligning ISP service availability with real estate listings, this partnership ensures that consumers can make informed decisions about their internet needs before moving into a new home.
“We are thrilled to collaborate with Cordless Media to empower ISPs with tools that connect them directly to mover audience segments,” said Jason Yaker, CEO of Local Fiber. “This partnership enables broadband providers of all shapes and sizes to deliver timely and relevant messaging to movers and homebuyers, integrated across all major digital advertising platforms.”
How to Access the Solution
ISPs and agencies interested in utilizing this cutting-edge technology can contact Greg Buhl, EVP of Sales at Cordless Media, via greg@cordlessmedia.com. This solution allows you to purchase targeted media across Cordless Media’s extensive network of over 500 real estate publisher sites, reaching home buyers and renters at critical moments in their decision-making process.
For those looking to expand their reach even further, this household-level targeting solution is also available for use through The Trade Desk. This flexibility ensures you can engage with potential customers across multiple platforms, driving growth while maintaining privacy standards.
About Cordless Media
Cordless Media is a leader in real estate technology, providing innovative tools and solutions that enhance the home buying and renting experience while generating non-dues revenue for website owners. With a network of over 500 real estate listing sites, Cordless Media connects consumers with the information they need to make informed decisions about their next home.
About Local Fiber
Local Fiber is an integrated marketplace dedicated to bolstering the offerings and capabilities of local and regional Internet Service Providers (ISPs). They specialize in curating a diverse range of products and services tailored specifically to enhance market access and market share.
